A simple identity for a new local retreat centre. With a name like Cherry Hinton, how could I not pick a cherry or two for the brand identity!

Hastings Storytelling Festival brochure

This was the second year that the Hastings Storytelling Festival ran, and the brief was to generate an identity that would work well on a brochure and double crown posters and attract audiences for events which were family-focussed as well as adult-only events. I worked with illustrator Sarah Evans who produced a range of sea-side themed illustrations with an immediate, engaging style. The small format square brochure unfolded to show a long thin day-by-day calendar of events. The event organisers were delighted with the publicity, and realised that it was worth investing their budget in illustration and interesting design.

You can see an online paginated version of the whole brochure here.

I created the identity for Imagen several years ago, when they were just a picture framers. Recently, they have also begun to sell classical music CDs from their shop and wanted to extend their promotional leaflet to publicise their new market.

I suggested producing an 8-page concertina fold DL leaflet. This way, when it is folded, each side has a cover – one for the picture framing business and one for the CDs.

We looked into using a photo library image of a Giotto painting, but the fees were extortionate. Instead, I suggested that the client commission Katherine Reekie, a Hastings-based artist, to produce an original artwork in a suitable style.

Peace News Cover from February 2012At the end of 2011, I was asked to work on a revised design for Peace News – a pacifist publication which has been produced regularly since 1936. The new ‘masthead’ had already been designed, but the newspaper itself needed a new look. It had previously been designed several years ago, in the style of The Guardian from 1988, and the design had deteriorated over the years. I chose to keep a similar 5-column grid, but introduced a new seriffed typeface (Meta Serif) and combined it with Franklin Gothic family. Bell – an early modern seriffed face was used for the large page numbers, and for headlines in the Review section. Use of cut-out images and large quotes help break up the layout and allow more white space into the pages. I worked in InDesign, setting up a new palette of type styles, and trained the editors to use the new software and design elements.

Designer Erica Smith, Editor Cath Tajima-PowellThe images above are the cover and an inside spread of a brand new magazine designed to celebrate St Leonards-on-Sea as a destination in its own right, and to promote the amazing range of businesses that choose to be based here.

You can view the magazine digitally via Issuu.