This Friday, a new Energy Advice Centre is opening in Bexhill. I’ve been working with Richard Watson of Positive Energy and Energise Sussex Coast to create a campaign to encourage people to claim the grants for FREE insulation offered by the Big 6 energy companies. At very short notice we devised a campaign involving posters, postcards, flyers, exhibition panels and a website. The campaign revolves around the 3 major target groups – over-70s, people with young families and people on benefits or low incomes. It also wants to engage with ‘energy champions’ to encourage people within their communities to take up the free insulation offer. I chose 4 stock photographs to represent each of these groups. The bright colours are perfect for a highly visible campaign that has to be engaging but credible.